Low cost but highly effective email marketing strategies designed to generate leads, boost sales and reach your target audience
Imagine being able to get your content sent directly to the inboxes of potential customers who have all expressed an interest in your business and seeing when and if they opened your email, clicked on the links inside or visited your website….this is the beauty of email marketing.
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than on social media. Only 1 in 10 people will ever get to see your content on SM and you have no control over who sees it – you’re at the mercy of the latest algorithm.
On the other hand, with email marketing, you have total control to build and grow your own email list, get more eyeballs directly on your emails and you’ll be able to nurture whoever signs up turning them into paying clients.
What is Email Marketing?
Email marketing is the use of email within your marketing efforts to promote a business’s products and services, as well as nurture customer loyalty. It’s a form of marketing that can make the customers on your email list aware of new products, discounts and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged in between purchases. Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation and personalisation.
Benefits of Email Marketing
One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs to worry about or advertising fees. Specialist software is out there to automate, track and evaluate your emails, making it really easy to set up and get started.
Reach an already engaged audience
As the people on your email list have signed up to receive your emails, you know that they already have an interest in your business and your product or service. Now, you’ve grabbed their attention, you can nurture and build a relationship with them by regularly sending them new and valuable content designed (over time) to build trust in you and your brand. The more they learn about your business and the more they hear about your business, the more they’ll trust your business.
Deliver targeted messages
Sending the same email to every subscriber on your list simply won’t work. You need to use the email marketing software to your advantage to send targeted emails for particular products or services to the most relevant people on your list. Studies have shown that email marketers who use this tactic often improve their engagement rates as a result, enticing more people to open emails and click on links.
Generate leads & boost sales
People who buy from you are more likely to buy from you again in the future. If you’ve enticed a potential customer onto your email list by offering a free download of your content, you could tempt them onto the next natural step of your sales funnel by offering a low cost product or service. Email marketing is great for taking advantage of impulse buying. Within a couple of clicks, your customer can view an offer and purchase an item instantly. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.
Get immediate results
Emails are immediate, so a business can start seeing results within minutes of an email being sent. A 24-hour sale is a brilliant marketing ploy that can be used by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?
How we do Email Marketing
You can work with us in one of two ways:
This is for you if you understand the value of email marketing but don’t want to do it yourself. Leave it with our expert team and we’ll take care of it all for you, managing the full implementation and strategy of your email marketing campaigns.
· create your email marketing strategy
· set up your account on the marketing platform
· gather and upload your email list
· design and build on brand email templates
· create and send campaigns on your behalf
· set up automated customer journeys
· integrate with your website or CRM
· report back on the results
Implement, Design & Build
This is for you if you already have an email marketing strategy in place or a PR company handling that side of it and you want to send your campaigns yourselves. We can get you started and work on those areas that you aren’t comfortable with.
· help implement your own strategy
· get you started by gathering and uploading your email list
· design and build email templates with your branding
· design stunning images for your newsletters
By creating and managing your email list to its full capabilities, Creative Fabrik have the technical know-how to ensure it is working for you as efficiently and effectively as possible. We’re passionate about creating well-designed and executed email marketing campaigns guaranteed to drive business results and bring you the highest return on your investment.