Fast, user friendly and attractive mobile apps designed to boost your brand and increase customer engagement
Why should you consider having a mobile app for your business?
In the past decade, mobile app usage has exploded all around the world. In 2021, studies show there are currently 5.22 billion mobile users worldwide and this figure is growing all the time. 66.6% of the world’s mobile users now spend more time on their phones than they do watching television, clearly positioning the smartphone as today’s ‘first screen’. Considering that most people always carry their mobile devices with them, it’s a golden opportunity for your business to use a mobile app to reach your target audience.
Anyone who decides to download your app onto their mobile device has already shown an interest in your business and brand. Once you’ve got their attention, you can nurture and build on this interest in a number of ways; from providing your users with instant, better customer service to sharing exclusive content that only they get to see.
Mobile apps are not just reserved for large corporates. More and more small and medium sized businesses are jumping on the mobile app bandwagon as they realise the huge potential of this growing trend.
Some ways you can use a mobile app in your business are for:
Carry out tasks or enjoy services your business offers remotely and conveniently.
Boost loyalty amongst your customers by offering reward schemes, incentives or a loyalty programme. Customers will keep coming back to your brand in exchange for benefits.
Your mobile app doesn’t have to be all about performing tasks – it can be fun as well. Keep users entertained and hook them in, so they’ll want to come back for more.
You or your employees don’t need to be on the end of a phone or email – employ your mobile app 24/7 for troubleshooting, reporting problems and finding solutions.
Share exclusive content with your app users in a digital space that you are in total control of and build your community of ideal customers.
Benefits of having a Mobile App
1. Provide more value to your customers and improve loyalty
Business owners have to rely more on technology nowadays to satisfy how their customers like to shop for goods and services. Your customers want the ease, convenience and accessibility of shopping via a mobile app, quite literally at their fingertips. As well as being able to search for products and track orders from the comfort of their sofas, your customers will use a personalised mobile experience to make faster and more informed buying decisions. By building an effective loyalty programme right in your mobile app offering instant rewards, a cashback system or personalised product recommendations, you can increase the chances of your customers returning to buy from you again and again to reap the benefits of being part of the rewards scheme.
2. Build a stronger brand and increase sales
Mobile devices are an integral part of our everyday lives. We spend a large proportion of our time using them. App owners can take advantage of this direct marketing channel to strongly promote their brand. The more branding elements you get right, such as logos or colours, the better the impact you can expect on your brand marketing results. Regular two-way interactions with your target market sow the seeds to grow trust and belief between you and your clients. Building that ‘know, like and trust’ element with your customers will strengthen awareness of your unique brand and encourage more sales of your products and services. An existing customer is more likely to buy from you if they’ve bought from you in the past.
3. Reach a higher level of customer engagement and offer better customer service
Instant communication with your customers is essential for a good customer experience. Embedding an intelligent, easy-to-use help function into your app can help your customers find answers to their questions quickly and efficiently. As the mobile app is available 24/7 around the clock, this can take huge pressure off your employees and immediately satisfy your customer’s expectations. Feedback via data from the app can help you track potential problems or questions before the customer faces them to make sure that few or no issues arise. You can ask for specific feedback by carrying out regular surveys and using a live chat support feature.
4. Gain a competitive edge in your niche
In the digital world of marketing, we live in today, keeping up with your competition is not very easy. A mobile app can give you a significant competitive edge, satisfying your customer’s demand for instant communication and taking advantage of their increased reliance on mobile devices. Apps are not exclusive to big businesses and can level the playing field for small and mid-size businesses. Information on how your customers interact with the app and buying patterns can easily be identified to help you see where you could expand and take your business forward.
How can we help?
Mobile device users expect a lot from their app experience. They demand fast, easy navigation coupled with striking simplicity – all packaged up in an attractive interface.
The difference between good app design and a poor one is usually the quality of its user experience. Fast loading times, ease of use and overall customer satisfaction during an interaction should be integral parts of your design. Great app design is clearly laid out, efficient to use, and beautiful to look at.
Our app developers are experts in building fast, user friendly and attractive mobile apps. Over the last 5 years, we’ve built many mobile apps designed for iTunes and Play stores. We’ve also built a few web apps where the solution is a responsive website wrapped up as an app and delivered to the relevant app stores for approval.
Whatever type of mobile app you’re after, we’ll build an app for your business making sure your unique business goals remain firmly in the forefront.
Elite Magazine App
We’re proud to announce that we’ve recently launched a brand-new mobile app for our very own sister company – Elite Magazine.
The app features a What’s On guide to the Colchester area.