Use the full power of social media to connect with your audience, build your brand, increase sales and drive website traffic
Unless you’ve been hiding under a rock these last few years, you’ll know what social media is. But have you thought about how powerful social media could be for your business? Social media allows you to deliver your message directly to your audience on a daily basis. It’s a fast, inexpensive and effective tool that, used well, creates brand awareness, generates leads, boosts sales and ultimately drives increased traffic to your website.
What exactly is social media marketing (SMM)?
In a nutshell, SMM is the action of creating and sharing content on social media platforms and websites to promote a product or service. Your unique content should be tailored to the specific platform it’s being shared on. Activities include posting text and image updates, videos and other content that drives audience engagement, through both organic (free) and paid social media advertising.
Some benefits of Social Media Marketing
If you use social media effectively, it can help connect with your audience to build your brand, increase sales and drive website traffic.
Build Brand Awareness
Hootsuite’s report on Digital Trends in 2021 found there were over 4.2 billion active people on social media worldwide. With that staggering statistic, there’s no doubt you can see the potential of sharing content on a platform or two to help improve awareness of your unique brand. Platforms like Facebook, Instagram or Twitter are a natural place to reach new and highly targeted potential customers. Connecting and engaging directly with your followers, gaining comments, likes, shares and re-posts boosts your brand and helps to build trust and lasting relationships with your customers.
Generate Leads & Boost Sales
Promoting and sharing your products and services on social media is a cost-effective, simple way to generate leads and convert visitors to paying customers. You’re advertising directly to people who have opted to engage with you by following your accounts. You can ask your audience questions about their products, their pain points and what challenges they’re facing to help build the ‘like, know and trust’ factor for your business. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.
Drive Website Traffic
Use the power of social media to drive traffic straight to your website by including direct links to your website in your profiles, bios, posts and ads. Promote blog posts on your social media platforms to encourage more visitors to your website. Participating in social chats can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website.
Once you bring your audience to your website, this is where you have complete control over the content that’s on there. If your website content is engaging and speaks directly to your ideal clients, it can generate leads and boost sales.
How can we help?
Our social media marketing experts can help identify the right channels to reach your desired audience and create a targeted social media marketing plan to make them work for your business. We’ll ask you the right questions to help define your SMM goals and work out who your target audience are and what specific goals you’re hoping to achieve. Our digital marketing team will devise a full strategy solution from branding through to management and content creation.
We can develop a strategy for you to implement yourself or we can do all the legwork for you. Finding the right platforms is one part of the strategy and then getting the branding and look and feel working across the board is just as important as the tone of your social media voice.
Your branding needs to be consistent across all your social media platforms, so that your audience instantly recognise who they’re dealing with and become familiar with your brand and your business. As a one-stop design agency, Creative Fabrik can ensure that your brand maintains a consistent look and feel across all of the social media platforms where your audience hang out.
Social Media Management
If you don’t have the time or desire to implement the social media strategy that we devise for you, we can manage this for you and take this job off your hands. From creating graphics that will work perfectly for your content to analysing the insights about the people interacting with your account. Going through the huge amount of data about your customers can help tailor your social media marketing strategy to better speak to your real audience.